What the Heck?

I feel like we should have a contest to identify what is depicted in this photo. Hint: it's a Swiss army knife for knitters. It is a black Knit Kit and we just got them in this week. It is a measuring tape, a crochet hook, a row counter, a thread cutter and it carries point protectors, stitch markers, and folded scissors approved for U.S. flights. The white version, the first Knit Kits produced in January, look like an IUD case...truly. Most everyone that sees it says it looks like a birth control case...not that that deterred me from carrying one in my purse. But the black one won't raise any eyebrows. And they're going fast folks!