One thing I noticed is that we have more samples than most stores and none of the ones I visited worked up free Ravelry patterns like we do. We figure...knitting with fine yarns is expensive enough. Spend your money on yarn and not on magazines or books where you'll find only one or two patterns you like. Now that's sacrilegious of me to say since we are a book store but our customers are Ravelers from the word go and they do not buy pattern books! That's just the way our customers roll.
I came back to the shop today to a box of gorgeous hand-dyed German yarn from Skacel called Noble Art. It's a 100% wool (even the fine yarn that creates the crinkle!), bulky, and has 160 meters (100 grams per skein) which is enough to make one scarf or cowl on big needles. Okay, so I'm good now...no more yarn envy. I haven't seen Noble Art at any other stores. It's hot off the boat/plane and we've got it! It's supposed to rain this weekend so it is a perfect time to knit! Do stop by!