I don't know how Blue Sky does it. Twice a year they come out with new colors, new patterns and oftentimes new yarn. Their marketing and packaging are extraordinary. They just added 3 colors to Extra, a luxury yarn we debuted at last year's yarn crawl. They are: Canyon, Mist, and Ocean. When I sprung these yarn samples from the muslin bag, I gasped and said ....ohhhhhh! You will too when you see them! We'll have them in for our San Diego Yarn Crawl which starts September 17-20. It's a Don't Miss!